Global Websites

To global businesses, the company website is a storefront to prospects, partners, customers and employees around the world. Those companies seeking to penetrate international markets must execute web globalisation or risk market rejection.

If I'm selling to you, I speak your language. If I'm buying, dann müssen Sie Deutsch sprechen.

Willi Brandt - former German Chancellor

ETForecasts predict that there will be more than a billion Internet users by 2005. Asia and Latin America are seeing the largest growth rates. Given that web business users and consumers are up to four times more likely to buy from websites that support their native language, (IDC Globalisation Report, 2001) creating, maintaining and updating websites across multiple languages is now a critical business function.

The Challenge

• Ensuring consistency of information in HTML, Flash and PDF format.
• Maintaining consistent branding and positioning
• Addressing specific technical and marketing requirements for each country
• Implementing updates to various language sites in a timely manner to ensure up-to-the-minute content
• Dealing with constant changes to product catalogs and pricing information

The Transware Solution

Transware can solve your website globalisation dilemma with our Website and eBusiness Management processes by enabling:

• Faster website updates for all languages
• Global e-commerce in different currencies and languages
• Simultaneous availability of product catalogs and information in multiple languages

Clients such as Lowe's and Intellisync have addressed their website globalisation strategies using Transware solutions.